File 02
Symptom-to-hypothesis families
12 records, read from 7-symptom-to-hypothesis-branching.
| Family | Example explanation |
|---|---|
| Measurement artifact | collection bias, missing pages, source outage, changed taxonomy |
| Demand | intent shifted, segment changed, seasonality, category decline/growth |
| Offer | value proposition, packaging, pricing, proof, differentiation |
| Acquisition | targeting, creative fatigue, channel mix, discoverability |
| Conversion | message match, trust, usability, accessibility, latency, form friction |
| Retention | activation, value realization, support, product reliability |
| Operations | manual work, queue, ownership, capacity, vendor dependency |
| Technology | architecture, performance, observability, integration, technical debt |
| Reputation | service failure, expectation gap, narrative vacuum, slow response |
| Competitive | entrant, imitation, bundling, distribution advantage, switching |
| Macro | rates, inflation, labor, regulation, currency, supply chain |
| Intentional strategy | premium positioning, controlled demand, channel exit, focus |
Source: file 02 · 7-symptom-to-hypothesis-branching · line 157