Bow Tie Kreative Intel System
Score something

File 04

The nine-phase audit

Preflight resolves the scope contract and the ledgers. Then nine phases, each with its own questions, method, required controls and deliverables. A phase is complete, N/A with a reason, unknown with the evidence named, or blocked by a control.

Stage

Preflight

  1. Complete the scope contract.
  2. Resolve the organization, executive, and region.
  3. Identify applicable privacy, outreach, and source-use rules.
  4. Set passive-only as the default authorization.
  5. Choose audit mode and time box.
  6. Create source, claim, calculation, opportunity, and contact ledgers.
  7. Define the three decisions the audit must improve.

Source: file 04 · preflight · line 3

Phase 1

Technical and passive OSINT fingerprint

Minimum output: resolved asset map, passive signals, security unknowns, executive stated priorities

questions

  • What official domains, subdomains, certificates, public services, repositories, documents, vendors, and technology signals are observable?
  • Which signals indicate complexity, aging, inconsistency, or missing controls without requiring active testing?
  • Which findings are verified facts, passive hints, or unknown?
  • What business outcome could the technical condition affect?

collection lanes

  • official domains, DNS, RDAP/WHOIS and certificate transparency;
  • passive technology fingerprinting and historical snapshots;
  • public status, security, privacy, trust, API and developer pages;
  • public repositories and dependency manifests;
  • public documents and metadata, collected under source terms;
  • authorized breach-notification/domain-monitoring sources;
  • executive speeches, filings, posts, interviews, board and association biographies.

required controls

  • No port scanning, directory brute force, authentication attempts, exploit checks, or payloads.
  • Do not infer MFA status.
  • Do not collect credential material.
  • Treat version fingerprints as unverified until corroborated.
  • Separate target-owned assets from third-party/CDN/shared infrastructure.

deliverables

  • asset and dependency map;
  • technical-change timeline;
  • evidence-safe risk register;
  • business-mechanism hypotheses;
  • private responsible-disclosure route for material security signals.

Source: file 04 · phase-1-technical-and-passive-osint-fingerprint · line 13

Phase 2

PR, brand sentiment, and reputation

Minimum output: sampling frame, SOV, themes/sentiment, response/narrative analysis

questions

  • What themes recur, where, and over what window?
  • Is the company responding? How quickly and consistently?
  • Which narratives are customer misunderstandings, service failures, contested claims, or information gaps?
  • Who owns share of voice by topic and outlet tier?

method

  • declare sources, window, queries, languages, and sample denominator;
  • collect platform-permitted records and RSS/news indexes;
  • normalize entity, topic, stance target, sentiment, engagement, and response;
  • deduplicate syndication and copied posts;
  • human-code a stratified sample to test the classifier;
  • compare target and competitors using identical rules;
  • map narrative propagation using the fourteen change variables.

deliverables

  • topic-by-source sentiment table;
  • complaint/response matrix;
  • earned-media and SOV benchmark;
  • narrative risk/opportunity map;
  • crisis-information gaps.

Source: file 04 · phase-2-pr-brand-sentiment-and-reputation · line 48

Phase 3

Marketing, advertising, and audience engagement

Minimum output: public ads, creative/offer, SEO/content, demand clusters, funnel hypotheses

questions

  • What current creatives, promises, proof, formats, offers, and calls to action are visible?
  • Where is high-intent demand not matched by a relevant page, ad, answer, or offer?
  • Where does the journey lose clarity, trust, performance, accessibility, or message match?
  • Which gaps are observable and which require internal analytics?

method

  • inspect official ad-transparency libraries manually or through permitted interfaces;
  • inventory target and competitor content over an equivalent window;
  • group search demand into problems, comparisons, alternatives, costs, risk, implementation, and local intent;
  • map each topic to journey stage and existing asset;
  • test public pages for performance, accessibility, structured data, indexability, and broken flows without submitting forms;
  • identify missing measurements that prevent CAC/conversion conclusions.

deliverables

  • creative/message matrix;
  • content velocity and topic-coverage matrix;
  • demand-to-asset gap map;
  • journey friction register;
  • measurement plan.

Source: file 04 · phase-3-marketing-advertising-and-audience-engagement · line 75

Phase 4

Overlooked opportunities and blind spots

Generate across: Candidate families: Rank three levers for the executive brief, but preserve the full option register.

Minimum output: three ranked levers plus full alternative/elimination register

  1. unused owned/earned/paid/partner channels;
  2. under-monetized audiences, content, data, proof, expertise, integrations, or locations;
  3. missing follow-up, activation, expansion, referral, or win-back loops;
  4. regional listings, associations, events, awards, trade media, and co-marketing;
  5. operational assets that can become a productized diagnostic or trust signal;
  6. a new unit of value that creates a C4 demand curve.
Stakeholder × Job × Journey × Channel × Format × Offer × Geography × Time
× Ownership × Feedback × Five change states

Source: file 04 · phase-4-overlooked-opportunities-and-blind-spots · line 101

Phase 5

Microeconomic and unit-economic analysis

Minimum output: pricing, marginal cost, CAC/LTV, retention, vendor/supply input map

questions

  • What price and packaging are public? What is genuinely comparable?
  • Where might willingness-to-pay differ by segment or use case?
  • Which manual or vendor-dependent steps raise marginal cost?
  • Where might acquisition, activation, churn, support, or expansion leak contribution margin?
  • What capacity constraint makes the next unit more expensive or slower?

required outputs

  • unit-economics tree;
  • public pricing comparison with scope/feature normalization;
  • operational-friction hypotheses;
  • LTV/CAC model template with missing inputs;
  • low/base/high scenario ranges.

Source: file 04 · phase-5-microeconomic-and-unit-economic-analysis · line 121

Phase 6

Competitor benchmark and gap analysis

Required dimensions:

Minimum output: contract, selection/rejection, normalized target/comparator matrix

  1. select up to three comparable organizations with reasons, using fewer when comparability fails;
  2. freeze a common window, geography, customer, and offer class;
  3. compare facts separately from proxies;
  4. normalize features, price units, content counts, outlets, reviews, and delivery claims;
  5. identify target advantage, parity, disadvantage, and unknown;
  6. find whitespace—not just missing features.
  7. technology and delivery;
  8. offer, packaging, price and proof;
  9. discovery/content/ad presence;
  10. media SOV and narrative ownership;
  11. customer experience and response;
  12. operating/economic proxies;
  13. strategic trajectory across five LAKA change states.

Source: file 04 · phase-6-competitor-benchmark-and-gap-analysis · line 145

Phase 7

Macro and industry mapping

For each driver record: Driver families: Use primary statistical and regulatory sources. Do not turn national averages into company-specific impact without an exposure mechanism.

Minimum output: current drivers, transmission hypotheses, scenarios, regulatory register

  1. interest rates and credit;
  2. inflation, wages, productivity and labor availability;
  3. currency, trade, shipping, input costs and supply concentration;
  4. regulation, privacy, accessibility, security, sector rules and deadlines;
  5. demographic, geographic, technology and demand shifts;
  6. platform/API/policy dependencies;
  7. climate/energy exposure where material.
Driver → exposure path → affected unit → direction → magnitude range
→ lag → leading indicator → management lever → source

Source: file 04 · phase-7-macro-and-industry-mapping · line 164

Phase 8

Financial impact and dollar metrics

For every proposed number: The matrix includes not estimable when appropriate. It is better than a fabricated dollar value.

Minimum output: model/input ledger, ranges, sensitivity, overlap, not-estimable states

  1. identify observed/reported/measured/benchmark/assumed inputs;
  2. state formula and unit;
  3. calculate low/base/high;
  4. apply attribution and realization factors;
  5. state time-to-value, one-time cost, recurring cost, and risk;
  6. test overlap with other gaps to prevent double counting;
  7. show sensitivity and break-even;
  8. label scenario vs target-reported fact.

Source: file 04 · phase-8-financial-impact-and-dollar-metrics · line 185

Phase 9

Executive pitch and CRM output

Minimum output: eligibility gate, drafts, agenda, exact CRM view, governance fields

pitch selection

  • evidence strength;
  • relevance to the executive's public business remit;
  • economic mechanism clarity;
  • service fit;
  • novelty without creepiness;
  • reversible next step;
  • low legal/reputation risk.

human approval

  • correct company and person;
  • current title;
  • finding and source accuracy;
  • no sensitive security or personal detail;
  • no misleading subject line or certainty;
  • applicable consent/identification/unsubscribe requirements;
  • suppression and opt-out lists;
  • appropriate send volume and channel.

Source: file 04 · phase-9-executive-pitch-and-crm-output · line 200

Stage

Final synthesis

The report contains seven user-facing sections: Appendices contain the evidence ledger, calculations, tool/source registry, full alternatives, limitations, and research backlog.

  1. Executive briefing and OSINT digest
  2. Marketing, PR and overlooked opportunities
  3. Micro- and macroeconomic diagnostic
  4. Competitor benchmark
  5. Financial impact matrix
  6. C-suite outreach blueprint
  7. CRM import table

Source: file 04 · final-synthesis · line 231

Completeness

An audit is complete only when every one of these holds. Anything short of that is a partial audit that says so.

  • every required nine-phase module is complete or carries a reasoned N/A/Unknown;
  • all material findings are supported by evidence records;
  • every critical feature or risk is checked against all fourteen change variables, with non-applicable variables explained;
  • baseline, boundary, contradiction, and failure states have been tested;
  • financial ranges reconcile and do not double count;
  • competitor comparisons use like-for-like time windows and measures;
  • personal and outreach data passes privacy, relevance, and consent/legitimate-use review;
  • the executive brief states limitations and missing evidence.
The agent prompt pack Acceptance checklists GET /v1/phases