{"id":"hypothesis-families","title":"Symptom-to-hypothesis families","source":{"file":"02","file_slug":"investigation-grammar","section":"7-symptom-to-hypothesis-branching","table":"02.7-symptom-to-hypothesis-branching.t1","line":157},"headers":["Family","Example explanation"],"align":["left","left"],"count":12,"records":[{"id":"measurement-artifact","label":"Measurement artifact","family":"Measurement artifact","example_explanation":"collection bias, missing pages, source outage, changed taxonomy","cells":["Measurement artifact","collection bias, missing pages, source outage, changed taxonomy"],"defined_in":{"file":"02","file_slug":"investigation-grammar","section":"7-symptom-to-hypothesis-branching","table":"02.7-symptom-to-hypothesis-branching.t1","line":157}},{"id":"demand","label":"Demand","family":"Demand","example_explanation":"intent shifted, segment changed, seasonality, category decline/growth","cells":["Demand","intent shifted, segment changed, seasonality, category decline/growth"],"defined_in":{"file":"02","file_slug":"investigation-grammar","section":"7-symptom-to-hypothesis-branching","table":"02.7-symptom-to-hypothesis-branching.t1","line":157}},{"id":"offer","label":"Offer","family":"Offer","example_explanation":"value proposition, packaging, pricing, proof, differentiation","cells":["Offer","value proposition, packaging, pricing, proof, differentiation"],"defined_in":{"file":"02","file_slug":"investigation-grammar","section":"7-symptom-to-hypothesis-branching","table":"02.7-symptom-to-hypothesis-branching.t1","line":157}},{"id":"acquisition","label":"Acquisition","family":"Acquisition","example_explanation":"targeting, creative fatigue, channel mix, discoverability","cells":["Acquisition","targeting, creative fatigue, channel mix, 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reliability"],"defined_in":{"file":"02","file_slug":"investigation-grammar","section":"7-symptom-to-hypothesis-branching","table":"02.7-symptom-to-hypothesis-branching.t1","line":157}},{"id":"operations","label":"Operations","family":"Operations","example_explanation":"manual work, queue, ownership, capacity, vendor dependency","cells":["Operations","manual work, queue, ownership, capacity, vendor dependency"],"defined_in":{"file":"02","file_slug":"investigation-grammar","section":"7-symptom-to-hypothesis-branching","table":"02.7-symptom-to-hypothesis-branching.t1","line":157}},{"id":"technology","label":"Technology","family":"Technology","example_explanation":"architecture, performance, observability, integration, technical debt","cells":["Technology","architecture, performance, observability, integration, technical debt"],"defined_in":{"file":"02","file_slug":"investigation-grammar","section":"7-symptom-to-hypothesis-branching","table":"02.7-symptom-to-hypothesis-branching.t1","line":157}},{"id":"reputation","label":"Reputation","family":"Reputation","example_explanation":"service failure, expectation gap, narrative vacuum, slow response","cells":["Reputation","service failure, expectation gap, narrative vacuum, slow response"],"defined_in":{"file":"02","file_slug":"investigation-grammar","section":"7-symptom-to-hypothesis-branching","table":"02.7-symptom-to-hypothesis-branching.t1","line":157}},{"id":"competitive","label":"Competitive","family":"Competitive","example_explanation":"entrant, imitation, bundling, distribution advantage, switching","cells":["Competitive","entrant, imitation, bundling, distribution advantage, switching"],"defined_in":{"file":"02","file_slug":"investigation-grammar","section":"7-symptom-to-hypothesis-branching","table":"02.7-symptom-to-hypothesis-branching.t1","line":157}},{"id":"macro","label":"Macro","family":"Macro","example_explanation":"rates, inflation, labor, regulation, currency, supply chain","cells":["Macro","rates, inflation, labor, regulation, currency, supply chain"],"defined_in":{"file":"02","file_slug":"investigation-grammar","section":"7-symptom-to-hypothesis-branching","table":"02.7-symptom-to-hypothesis-branching.t1","line":157}},{"id":"intentional-strategy","label":"Intentional strategy","family":"Intentional strategy","example_explanation":"premium positioning, controlled demand, channel exit, focus","cells":["Intentional strategy","premium positioning, controlled demand, channel exit, 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