Bow Tie Kreative Intel System

File 02

Nine domain modules

9 records, read from 5-nine-domain-modules.

Nine domain modules
CodeModuleUnit of analysis
P1Technical and passive OSINTpublic asset, configuration signal, dependency, document, change
P2PR, reputation, narrativemention, story, review, theme, response, outlet
P3Marketing and demandcreative, keyword/topic, content item, journey step, conversion signal
P4Blind spots and assetsunused channel, audience, content, data, partnership, region, offer
P5Microeconomicsunit, price, volume, variable cost, acquisition, retention, capacity
P6Competitorslike-for-like feature, offer, narrative, channel, performance proxy
P7Macroeconomicsexternal driver, exposure path, lag, leading indicator, scenario
P8Financial impactgap, mechanism, inputs, range, attribution, timing, confidence
P9Authority and CRMrelevant finding, offer match, decision-maker, compliant contact route

Source: file 02 · 5-nine-domain-modules · line 108