File 00
Separation of layers
7 records, read from 4-separation-of-layers.
| Layer | Question | Examples |
|---|---|---|
| Source | Where did the material come from? | filing, company page, review, official API |
| Observation | What can a reviewer directly inspect? | page lacks a visible CTA; filing reports revenue |
| Calculation | What follows arithmetically? | growth rate; ad frequency; SOV count |
| Inference | What explanation is supported but not proven? | unclear positioning may contribute to low conversion |
| Hypothesis | What should be tested? | a shorter form may increase completion |
| Recommendation | What intervention best balances value and risk? | instrument the form and run a controlled test |
| Outreach | What is relevant and appropriate to tell the executive? | one observation, its business implication, a low-friction next step |