File 10
Bound alternative vocabularies
15 records, read from 3-bound-alternative-vocabularies.
| Family | Alternatives |
|---|---|
| Entity | company, business unit, brand, product, offer, public executive role, customer segment, geography, channel, competitor, supplier, partner, regulator |
| Funnel stage | unaware, problem-aware, comparison, evaluation, conversion, onboarding, adoption, support, retention, expansion, referral, win-back, exit |
| Signal pattern | presence, absence, excess, shortage, delay, inconsistency, fragmentation, concentration, duplication, mismatch, decay, volatility |
| Trigger | launch, price change, outage, complaint spike, leadership change, hiring shift, acquisition, funding, regulation, competitor move, seasonal event, macro shock |
| Customer job | reduce cost, reduce risk, save time, earn revenue, simplify, comply, learn, integrate, recover, gain status/confidence |
| Window | 30 days, 90 days, 12 months, three years, pre/post event, comparable season/cohort |
| Geography | global, country, province/state, metro, service area, location cluster |
| Benchmark | self-history, direct rival, category leader, adjacent leader, regulatory minimum, demonstrated practice, no-change counterfactual |
| Evidence polarity | supporting, contradicting, neutral, stale, ambiguous, missing |
| Intervention | observe, instrument, eliminate, reduce, standardize, clarify, automate, integrate, personalize, localize, reprice, bundle, partner, govern, retire |
| Monetization | acquisition, conversion, price realization, retention, expansion, cost, risk, capacity, asset reuse, option value |
| Authority artifact | one-page brief, evidence map, benchmark, cost-leak model, narrative map, 90-day roadmap, pilot specification |
| Outreach angle | recent trigger, competitor gap, unserved demand, economic leak, narrative gap, operating friction, deadline, underused asset |
| Counterfactual | do nothing, measure first, local optimization, outsource, buy, build, automate, partner, redesign, stop |
| Decision horizon | containment, 30-day test, 90-day pilot, annual plan, multi-year architecture |
Source: file 10 · 3-bound-alternative-vocabularies · line 70