File 10
LAKA Query and Alternative Atlas
The canonical LAKA cross-product contains:
1. The volumetric manifest
\[ 5\ \text{change states} \times 10\ \text{internal variables} \times 14\ \text{dynamics} \times 6\ \text{interrogatives} \times 6\ \text{relational modifiers} \times 6\ \text{execution-impact states} =151{,}200\ \text{atomic lenses} \]
The manifest is enumerable. It is not permission to issue 151,200 web searches. The engine groups lenses that the same source can resolve, applies a covering schedule, deduplicates, and stops at evidence saturation.
Canonical lens sentence
At [change state], how does [dynamic] alter [internal variable] for [entity],
viewed through [Who/What/When/Where/Why/How] and [Direction/Scope/Depth/
Duration/Frequency/Reversibility], and what is the permitted [I1–I6]
research or action state, compared with [benchmark] during [window]?
Canonical finding sentence
[Claim state] Evidence shows/suggests [bounded condition].
This could affect [business effect] through [mechanism], with [L/B/H or not estimable].
Strongest support: [source]. Strongest counterevidence: [source/none found].
Confidence: [band]. Smallest test: [action + metric + guardrail + stop rule].
2. Two cubes—do not confuse them
Canonical LAKA execution cube
Interrogatives:
Who | What | When | Where | Why | How
Relational modifiers:
Direction | Scope | Depth | Duration | Frequency | Reversibility
Execution impact:
I1 read-only | I2 verify | I3 local change | I4 remote persistent change
| I5 destructive | I6 security/policy boundary
Optional business-coverage cube
This is a Volumetric Intelligence extension, not a replacement for the canonical LAKA execution cube.
Stakeholder relationship:
Internal | Upstream | Downstream | Lateral | Competitive | Institutional
Business effect:
Demand/Revenue | Cost/Margin | Risk/Resilience | Speed/Capacity
| Trust/Legitimacy | Option Value/Defensibility
Use the business cube to check decision coverage; use the execution cube to control what the system may do.
3. Bound alternative vocabularies
| Family | Alternatives |
|---|---|
| Entity | company, business unit, brand, product, offer, public executive role, customer segment, geography, channel, competitor, supplier, partner, regulator |
| Funnel stage | unaware, problem-aware, comparison, evaluation, conversion, onboarding, adoption, support, retention, expansion, referral, win-back, exit |
| Signal pattern | presence, absence, excess, shortage, delay, inconsistency, fragmentation, concentration, duplication, mismatch, decay, volatility |
| Trigger | launch, price change, outage, complaint spike, leadership change, hiring shift, acquisition, funding, regulation, competitor move, seasonal event, macro shock |
| Customer job | reduce cost, reduce risk, save time, earn revenue, simplify, comply, learn, integrate, recover, gain status/confidence |
| Window | 30 days, 90 days, 12 months, three years, pre/post event, comparable season/cohort |
| Geography | global, country, province/state, metro, service area, location cluster |
| Benchmark | self-history, direct rival, category leader, adjacent leader, regulatory minimum, demonstrated practice, no-change counterfactual |
| Evidence polarity | supporting, contradicting, neutral, stale, ambiguous, missing |
| Intervention | observe, instrument, eliminate, reduce, standardize, clarify, automate, integrate, personalize, localize, reprice, bundle, partner, govern, retire |
| Monetization | acquisition, conversion, price realization, retention, expansion, cost, risk, capacity, asset reuse, option value |
| Authority artifact | one-page brief, evidence map, benchmark, cost-leak model, narrative map, 90-day roadmap, pilot specification |
| Outreach angle | recent trigger, competitor gap, unserved demand, economic leak, narrative gap, operating friction, deadline, underused asset |
| Counterfactual | do nothing, measure first, local optimization, outsource, buy, build, automate, partner, redesign, stop |
| Decision horizon | containment, 30-day test, 90-day pilot, annual plan, multi-year architecture |
Review every family; expand only options supported by a signal or necessary to test a counterfactual.
4. Safe public-source query atlas
These bounded site:, filetype:, phrase, date, and exclusion patterns are the safe subset of what is often called Google Dorking. They are discovery queries only: never use search operators to seek credentials, private files, access tokens, exposed admin panels, or data outside a lawful business-research purpose.
Placeholders:
{T}target company{D}domain{E}executive{K}product/category/problem keyword{C}competitor{G}geography{DATE}supported ISO date
Operators vary. A search result is a lead; open and preserve the primary source.
| Intelligence family | Safe query patterns |
|---|---|
| corporate identity | site:{D} (about OR company OR leadership OR locations) |
| products/offers | site:{D} (products OR services OR solutions OR industries) |
| pricing | site:{D} (pricing OR plans OR fees OR "request a quote"); repeat for {C} |
| proof assets | site:{D} ("case study" OR customers OR testimonials OR results) |
| public reports | site:{D} filetype:pdf ("annual report" OR investor OR sustainability OR brochure) |
| release velocity | site:{D} (changelog OR "release notes" OR roadmap OR updates) |
| executive priorities | "{E}" "{T}" (interview OR podcast OR keynote OR transcript) |
| public executive claims | site:{D} "{E}"; "{E}" "{K}" after:{DATE} |
| media footprint | "{T}" (news OR interview OR profile) after:{DATE} |
| press-room velocity | site:{D} (newsroom OR press OR media) after:{DATE} |
| complaint discovery | "{T}" (complaint OR refund OR outage OR cancellation OR support) |
| Reddit discovery | site:reddit.com "{T}" (problem OR switched OR alternative OR review); use API only if permitted for automation |
| review discovery | manual official platform search or site:trustpilot.com/review "{D}"; BBB manual only under terms |
| narrative misunderstanding | "{T}" (misleading OR confusion OR misunderstood OR correction OR clarification) |
| material disputes | "{T}" (recall OR regulator OR lawsuit OR investigation); verify with regulator/court/company |
| active advertising | search {T}/{D} in Meta Ad Library and Google Ads Transparency Center; official bulk/API only where supported |
| high-intent demand | "{K}" (cost OR pricing OR quote OR demo) |
| comparison demand | "{K}" (best OR versus OR vs OR alternative) |
| problem demand | "{K}" ("how to" OR problem OR issue OR troubleshoot) |
| target topic coverage | site:{D} "{K}"; site:{D} (blog OR resources OR guides) "{K}" |
| conversion paths | site:{D} (demo OR trial OR assessment OR consultation OR "get started") |
| support content | site:{D} (help OR support OR FAQ OR documentation) "{K}" |
| public hiring/capability | site:{D} (careers OR jobs) (operations OR automation OR data OR security OR "customer support") |
| trust/compliance | site:{D} ("trust center" OR security OR privacy OR accessibility OR compliance OR "responsible disclosure") |
| incident history | "{T}" ("security incident" OR "data breach" OR outage) plus official status/regulatory sources |
| archived positioning | public home/pricing/product/newsroom pages in Wayback/Common Crawl/Arquivo.pt |
| competitor migration | "{T}" "{C}" (vs OR alternative OR migration OR switched) |
| competitor proof | site:{C} ("case study" OR customers OR results OR pricing) |
| regulation | site:{regulator-domain} "{K}" (guidance OR rule OR enforcement OR consultation) |
| macro | official central-bank/statistical/labor/trade/regulator sources for {K} and {G} |
| local | "{K}" "{G}" (directory OR association OR event) plus official/open map/listing sources |
| published email pattern | derive only from business addresses the company has itself published; store pattern-only, never invented verification |
Safe query expansions
For every material query, branch across:
exact name | former/brand/product name | canonical domain
current window | prior comparable window | pre/post trigger
target | each competitor | category term
supporting language | counterevidence language | intentional-strategy language
official/primary source | independent source | archive
Counterevidence terms include resolved, fixed, improved, expanded, certified, renewed, accurate, intentional, pilot, deprecated, and target-specific language.
5. Passive OSINT boundary
- Allowed core: public pages, official registries/APIs/feeds, search leads, certificate transparency, public archives, ordinary DNS/RDAP, ordinary browser retrieval under terms, local analysis of intentionally published documents.
- Excluded: port scanning, brute forcing, fuzzing, exploit/version testing, authentication/credential testing, breach dumps, rate/CAPTCHA evasion, private groups/accounts, accidentally exposed sensitive files, hidden personal data.
- Domain-level breach checking requires ownership verification or explicit authorization.
- A technology/CT/cached-service result is a clue, not a current vulnerability.
- Do not put suspected security details in a pitch. Use a responsible-disclosure route.
- Executive research is role/public-business only; no family, home, private routine, protected/sensitive trait or personal contact enrichment.
6. Bounded coverage modes
| Mode | Required offline coverage | Retrieval cap | Source cap | Final gaps |
|---|---|---|---|---|
| X-Rapid | 50 state×variable cells plus a 36 relationship×business-effect screen | 60 query families | 150 | 10 |
| X-Standard | 50 state×variable + 140 variable×dynamic + canonical 216 execution cube | 240 | 600 | 24 |
| X-Deep | 700 state×variable×dynamic + canonical 216 cube | 480 | 1,200 | 50 |
| X-Full | 151,200 atoms generated offline for novelty/counterfactual testing | no automatic-search entitlement | N/A | promoted atoms only |
These are expansion coverage profiles, not engagement types or maturity grades. The engagement modes in 00-system-charter.md describe the client deliverable. Default mapping: Signal scan → X-Rapid; Authority brief → X-Standard; Standard audit → X-Standard; Deep audit → X-Deep; Monitoring program → the last approved profile. X-Full is an offline manifest for novelty testing, never automatic permission for 151,200 searches.
For standard completion:
- 50/50 state×internal-variable pairs covered;
- 140/140 internal-variable×dynamic pairs covered;
- 216/216 interrogative×modifier×execution-state cells classified;
- each internal variable and business effect has at least one tested hypothesis;
- every final material claim satisfies the claim-type evidence-use matrix in
03-evidence-provenance-standard.md; - every estimate exposes inputs and low/base/high;
- zero prohibited I5/I6 research actions.
A strength-2 covering array may replace the schedule if it reports zero uncovered pairs.
7. Query consolidation
Multiple atoms can share one retrieval plan when they use the same:
entity + source family + intent + time window + geography + access class
One official filing can resolve many object/resource/outcome/value cells. One public crawl can resolve many page/content/conversion cells. Do not hit the source separately for every hypothesis.
8. Deduplication
- Resolve legal name, brand, acronym, former name, product and domain to stable IDs.
- Canonicalize URLs while retaining publication/capture dates.
- Cluster syndicated/copied material; the root origin counts once.
- Claim key:
subject + predicate + object + geography + time window. - Query-family key: entity + intent + source family + window; merge high token/semantic similarity after review.
- Cross-posted customer statement remains one witness.
- An archive is one source with temporal observations unless the content materially changes.
- Never merge contradictions.
- Do not average differently defined traffic/reach/sentiment/CAC/revenue estimates.
- Aggregators citing one root are not independent corroboration.
9. Stop and saturation rules
Stop expanding a hypothesis when:
- the applicable claim-type evidence rule is satisfied and a real contradiction check is complete;
- two targeted counterqueries find no stronger contradiction;
- three materially different query formulations find nothing useful—mark
Unknown; - the last 20 queries yield under 5% new material claims and coverage passes;
- two research batches add no new high-priority gap;
- the declared cap is reached;
- results are circular, syndicated, stale, or speculative;
- continuation requires an access or authority expansion.
Saturation means diminishing returns in the declared public-source space, not proof of universal truth.
10. DSL
VIG/1
TARGET "{company}" <{domain}>
EXEC "{name}" ROLE "{title}"
INDUSTRY "{industry}"
REGION "{region}"
OFFER ["{service}"]
MODE PASSIVE_PUBLIC
SCAN {C0|C1|C2|C3|C4}.{S1..S10}.{D1..D14}
LENS {WHO|WHAT|WHEN|WHERE|WHY|HOW}.{DIRECTION|SCOPE|DEPTH|DURATION|FREQUENCY|REVERSIBILITY}.{I1..I6}
REL {INTERNAL|UPSTREAM|DOWNSTREAM|LATERAL|COMPETITIVE|INSTITUTIONAL}
EFFECT {DEMAND|MARGIN|RISK|CAPACITY|TRUST|OPTION}
ENTITY {company|unit|product|offer|executive_role|segment|channel|competitor}
WINDOW {P30D|P90D|P1Y|P3Y|PRE_POST:event}
BENCH {SELF|DIRECT|CATEGORY|ADJACENT|REGULATORY|NO_CHANGE}
EVIDENCE {E1..E5}
COUNTERQUERY REQUIRED
OUTPUT {HYPOTHESIS|EVIDENCE|FINANCE|INTERVENTION|AUTHORITY_ASSET|OUTREACH}
Example:
SCAN C3.S7.D2
LENS HOW.RATE.I2
REL DOWNSTREAM
EFFECT DEMAND
ENTITY product
WINDOW P1Y
BENCH DIRECT
EVIDENCE E3,E4
COUNTERQUERY REQUIRED
OUTPUT EVIDENCE,FINANCE,INTERVENTION,OUTREACH
Meaning: verify how quickly a structural change in customer-facing feedback affects product demand over one year versus direct competitors.
11. DSL grammar
investigation = scan, lens, relation, effect, entity, window,
benchmark, evidence, counterquery, output ;
scan = "SCAN", change_state, ".", internal_variable, ".", dynamic ;
lens = "LENS", interrogative, ".", relational_modifier, ".", impact_state ;
hypothesis = entity, signal_pattern, internal_variable, "under", conditions,
"causing", mechanism, "relative to", benchmark, "during", window ;
finding = claim_state, claim, evidence_list, counterevidence,
financial_range, confidence, next_test ;
12. Full-manifest row schema
atom_id: "C0-S1-D01-WHO-DIRECTION-I1"
change_state: C0
internal_variable: S1
dynamic: D01
interrogative: WHO
relational_modifier: DIRECTION
impact_state: I1
business_relationship: ""
business_effect: ""
hypothesis: ""
consolidated_query_family: ""
applicable: true
na_reason: ""
status: untested|testing|supported|contradicted|unknown|blocked
source_ids: []
13. Authority-first compression
Trigger → outreach-eligible public observation/calculation → bounded economic mechanism
→ explicit unknown → relevant capability → reversible validation request
Authority comes from evidence quality and model transparency—not surveillance language, fear, or an inflated exact loss.
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