Marketing, demand and conversion · Search demand and owned performance
Google Keyword Planner UI
Licence or access: no separate subscription but Ads account setup/billing required; medium
- status fit
- no separate subscription but Ads account setup/billing required; medium
- inputs outputs
- seeds/site/CSV + geography/language → ideas, modeled demand, competition/bids/forecasts
- limitations and interpretation
- low/sensitive terms withheld; modeled/rounded auction data ≠ organic traffic
- official source
- Help
Official sources
- Help https://support.google.com/google-ads/answer/7337243?hl=en
Catalogued at the 2026-09-01 research baseline. Verify the licence, free-tier limits, API schema and source terms again before deployment, and record a version-pinned registry entry for whatever you select.
Source: file 07 · 2-search-demand-and-owned-performance · line 20