Marketing, demand and conversion · Ad transparency and creative intelligence
Google Ads API
Licence or access: owned/authorized accounts; high
- status and fit
- owned/authorized accounts; high
- inputs outputs
- OAuth/developer token/customer → spend, search terms, audiences, assets, conversions/value
- limitations
- first-party truth only; access/service quotas; not competitor data
- useful measures
- CTR, CPC, CVR, CPA, ROAS, impression share, budget loss, geo/device/daypart and asset performance
- official source
- API · Quotas
Official sources
- API https://developers.google.com/google-ads/api
- Quotas https://developers.google.com/google-ads/api/docs/best-practices/quotas
Catalogued at the 2026-09-01 research baseline. Verify the licence, free-tier limits, API schema and source terms again before deployment, and record a version-pinned registry entry for whatever you select.
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