Marketing, demand and conversion · Analytics and conversion intelligence
GA4 Standard
Licence or access: free proprietary; 360 paid
- status license
- free proprietary; 360 paid
- capability
- SDK/GTM/Measurement Protocol/Data API/BigQuery → events and reports
- limitation
- Standard BigQuery daily export caps and API/retention limits; 2xx receipt ≠ event validity
- official source
- Data API · BigQuery
Official sources
- Data API https://developers.google.com/analytics/devguides/reporting/data/v1
- BigQuery https://support.google.com/analytics/answer/9823238
Catalogued at the 2026-09-01 research baseline. Verify the licence, free-tier limits, API schema and source terms again before deployment, and record a version-pinned registry entry for whatever you select.
Source: file 07 · 5-analytics-and-conversion-intelligence · line 82